As a graphic designer with a background in psychology, I've always been fascinated by the power of visual identity. After years of crafting compelling brands for clients across Utah, I felt it was time to turn my creative lens inward and reimagine TR Brand Design's own visual story.

A brand mood board is an essential tool for visualizing and defining your brand's aesthetic. It helps capture the essence of your brand through colors, images, typography, and graphic styles. Here's how to create an effective brand mood board that will guide your visual identity:

A well-crafted brand style guide is the cornerstone of a strong, cohesive brand identity. It serves as a comprehensive rulebook that ensures consistency across all your marketing efforts, from digital platforms to print materials. In this guide, we'll explore the essential elements of a brand style guide and how to create one that effectively communicates your brand's visual and verbal identity.

In my latest blog post, I explore the essential differences between RGB vs. CMYK and why understanding these color models is crucial for your business. This guide offers practical tips to help you make informed decisions about your brand's visual identity, perfect for designers and business owners alike.

Discover the power of color psychology in branding and how it can transform your brand's impact. This comprehensive guide explores how strategic use of color influences consumer perception and behavior, from the excitement of red to the trust of blue. Learn how to choose the right colors for your brand's personality.